Email marketing is one of the most powerful and effective forms of marketing today. It is quick to deploy, offers immediate and highly-measurable results, enables advanced segmentation and personalization, and delivers a high return on investment.
However, achieving maximum results from your HTML email requires experience and expertise. Simple mistakes in the implementation of HTML emails can seriously affect delivery or usability and cripple your ROI.
To help marketers optimize results from their email marketing efforts, Kenscio has created this complete guide to create effective HTML email. These technical and design best practices give marketers the ability to improve their own email marketing campaigns. This guide is best shared amongst email marketers and the HTML coding staff that supports your email development efforts.
In this guide we will cover:
Email Layout
HTML coding do’s and don’ts
Validate HTML content and avoid using scripts
Using forms in HTML emails
Font and font size
Color
Background colors
Font colors
Buttons, charts & other supporting images
Style sheets
Images
Image alt tags
Creating a Web version of your email newsletter
Preview panes and blocked images
Number of hyperlinks
Phishing and HTML Links
Message file size
Length of email messages
Personalization
Individualization
Navigation of email messages
Search capability in email
Email format/Versions
Add to Address Book
Forward-to-a-friend functionality
Rich Media/Flash
Video email
Tips Email Deliverability to Inbox
Five common flaws that you can avoid in Email Marketing Campaigns
Everyday we will cover the above topics in details.
Your feedback and comments are most welcome!
Happy Reading!
@Kenscio Email Design Team
Copy rights to articles on Kenscio blog reserved. Any article from Kenscio blog can be reproduced by providing credits to Kenscio or providing a link back to Kenscio blog.
No comments:
Post a Comment